Through the partnership, Victoria's Secret will grant and award at least $5 million annually to examine and address racial and gender inequities and unlock new innovations that improve cancer outcomes for all women. This groundbreaking initiative will fund innovative research projects aimed at progressing treatments and cures for women's cancers and investing in the next generation of women scientists who represent the diverse population they serve. Partnerships Focused on Eradication of Women's Cancersįurthering its mission of being a champion for all women, Victoria's Secret will launch The VS Global Fund for Women's Cancers with longstanding partner, Pelotonia. Each episode will showcase the remarkable experiences and perspectives of a member of The VS Collective, as well as reveal further details of their partnership with the brand. I am proud and inspired to be part of this brand because I believe in this work and our mission … and know that together we are creating something really beautiful."Īmong the first initiatives, the founding members of The VS Collective will share their stories in a recurring podcast hosted by award-winning broadcaster, Amanda de Cadenet. Raúl Martinez, Head of Creative, Victoria's Secret, added, "To be able to work with this talented group of women – and so many others who are a part of the Victoria's Secret family – is an absolute honor. Valentina Sampaio – LGBTQIA+ Activist, Actor, Model.Priyanka Chopra Jonas – Actor, Producer, Entrepreneur.Paloma Elsesser– Body Advocate, Community Creator, Model.Megan Rapinoe – LGBTQIA+ Activist, Pay Equity Crusader, Professional Soccer Player.Eileen Gu– World Champion Free Skier, Youth & Women's Sports Advocate, Model.Amanda de Cadenet – Journalist, Photographer, GirlGaze Founder & Equality Advocate.Adut Akech – Refugee, Mental Wellness Supporter, Model.Through social, cultural and business relationships, The VS Collective will work to create new associate programs, revolutionary product collections, compelling and inspiring content, and rally support for causes vital to women.Īmong the first to join The VS Collective are: These extraordinary partners, with their unique backgrounds, interests and passions, will influence and shape the future of the world's largest and most recognizable brand for women. The VS Collective is an ever-growing group of accomplished women who share a common passion to drive positive change. In marrying our new partners' energy, creativity and perspectives with our network and scale, we can transform how we connect with and show up for women," said, Martha Pease, Chief Marketing Officer, Victoria's Secret. Through a series of collaborations, business partnerships and cause-related initiatives, we're bringing new dimensions to our brand experience. "With The VS Collective, we are creating a platform that will build new, deeper relationships with all women. We are energized and humbled by the work ahead of us." These new initiatives are just the beginning. "This is a dramatic shift for our brand, and it's a shift that we embrace from our core. "At Victoria's Secret, we are on an incredible journey to become the world's leading advocate for women," said Martin Waters, Chief Executive Officer, Victoria's Secret. Introducing The VS Collective - Adut Akech, Amanda de Cadenet, Eileen Gu, Megan Rapinoe, Paloma Elsesser, Priyanka Chopra Jonas and Valentina Sampaio
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